Devhuti works under her brand name ‘Dhrohar’ creating exquisite home furnishings, garments and accessories inspired by the rich heritage and design legacies. She tweaks traditional patterns to present creative contemporary artifacts.
Dhrohar not only nourishes and nurtures the local craft of India but also attracts the finest, avant-garde in design and luxury from across the globe. Everything Dhrohar creates is genuinely inspired by the regal past, yet it is reproduced to fit contemporary life-styles. The trick is in making old turn new, the intricate simple and that which is heritage, very modern.
Devhuti completed her master’s in business management and then went on to work in different capacities with various multinational organizations in India.
She is on a mission to bring forward the high quality and affordable products from the bottom of the pyramid from rural handloom industry in India. Devhuti devotes her time working towards women empowerment and helping the local artisans promote and revive their unique craftsmanship.
Dhrohar in partnership with India's best designers and finest craftsmen weaves textiles based on classical elements grounded in tradition. Our range of home linen is familiar, comfortable and full of energy.
Our handloom products are unique in terms of feel, texture, design and carry the feel of human touch in every warp and weft. Our range of products are durable, strong, light in weight, absorbent, washable and holds color permanently.
Our endeavor is to link craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.
We provide our products and services with assurance of quality as per international standards and latest trends. We ensure delivery of flawless products after conducting stringent quality tests to provide the best quality products.
Our products are widely appreciated for unmatched quality and durability. We constantly strive to maintain a high level of client satisfaction by offering the best quality products and services.